Tuesday, July 24, 2012
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1:00 pm
- 5:00 pm
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| US/China Roundtable |
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Location: MONARCH BALLROOM 1
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After a successful launch in 2011, we are excited to announce the second US/China Roundtable at the NBJ Summit this year. The Chinese nutritional market continues to grow at a staggering pace and we will dive into the opportunities and growth potential.
View the detailed Agenda for this session here
Session sponsor:
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1:30 pm
- 5:00 pm
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| The NBJ Summit Digital Roundtable for CEOs |
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Location: MONARCH BALLROOM 2
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This is our first year for this special pre-summit seminar on all things digital. The pace of change for our industry online is truly dizzying. Attendees will receive an extremely efficient CEO-level update on the state of social media, search engine optimization and interactive/digital marketing for our industry. We will bring in niche-specific experts to give direct, and to the point, presentations and then open the floor for a roundtable-style discussions of real life case studies.
View the detailed Agenda for this session here
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5:30 pm
- 7:00 pm
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| Summit of Angels |
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Location: PACIFIC LAWN
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Vitamin Angels is proud to once again host the opening reception for the 2012 NBJ Summit. The summer evening kick-off celebration will feature a variety of delicious food, wine and live music. Vitamin Angels will be honoring outstanding corporate partners whose commitment and contributions over the past year have had a significant impact on their ability to reach over 24 million children around the world with vital nutrients.
Featuring:
Sponsored by:
Wine sponsored by:
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Wednesday, July 25, 2012
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8:00 am
- 1:00 pm
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2:00 pm
- 2:30 pm
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| Networking & Refreshment Break |
Sponsored by:
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2:30 pm
- 3:00 pm
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3:00 pm
- 4:30 pm
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| NBJ State of the Industry |
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Location: PACIFIC BALLROOM 1 & 2
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How bad was it in 2011, and is it getting better in 2012? Is product innovation alive or dead? Organic food is still growing at twice the growth rate of dietary supplements, but are consumers desperate for better science in the food supply, or poised to kick it out wholesale? Join us for a lively discussion of the key market, financial and regulatory trends now shaping the world of nutrition.
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Panelist(s): Marc Brush , Editor-in-Chief, Nutrition Business Journal, Rodney Clark , Managing Director, CANACCORD GENUITY, Ivan Wasserman, Partner, Manatt, Phelps & Phillips
Moderator(s): Thomas Aarts, Founder & Principal, NCN & Nutrition Business Journal
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4:30 pm
- 4:45 pm
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| Q & A Discussion |
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Location: PACIFIC BALLROOM 1 & 2
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4:45 pm
- 5:45 pm
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| Opening Keynote: Change Your Brain, Change Your Business: Keys to a High Performance Brain and the Cognition Opportunity |
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Location: PACIFIC BALLROOM 1 & 2
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Brains run the stock market and the local market. They run huge corporations and the mom-and-pop shop down the street. Brains run banks, hotels, dry cleaners, professional sports teams, internet dating services and universities. Your brain runs you. Yet even though the brain is involved in everything we do at work and at home we rarely think about or honor the brain. There is no formal education about the brain in MBA programs no brain-training in customer service or management programs and no real practical education about the brain in school. The lack of brain education is a mistake because success in all that we do starts with a healthy brain. In this dynamic keynote address you will learn how to transform both your organization and all those who serve it to be the healthiest and smartest people possible by optimizing the physical functioning of the brain.
Sponsored by:
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Keynote(s): Daniel Amen, MD, Clinical Neuroscientist, Double Board Certified Psychiatrist, Brain Imaging Specialist , Amen Clinics, Inc.
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6:00 pm
- 7:00 pm
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| Welcome Reception |
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Location: GRAND LAWN
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Sponsored by:

Wine sponsored by: 
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7:00 pm
- 10:00 pm
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| Welcome Dinner & Presentation of Regatta Boat Captains - NBJ Summit Golf Tournament Awards |
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Location: GRAND LAWN
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Sponsored by:
Wine sponsored by:
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9:00 pm
- 10:00 pm
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Thursday, July 26, 2012
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7:00 am
- 8:00 am
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| Breakfast |
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Location: PACIFIC BALLROOM 3
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Sponsored by:
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8:00 am
- 8:15 am
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8:15 am
- 9:15 am
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| Keynote Speaker: The Three Most Important Ideas Every CEO Should Know to Grow Their Business |
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Location: PACIFIC BALLROOM 1 & 2
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Based on decades of experience and his work with top companies and CEOs around the world, Mr. Baghai will share the best ideas and strategies he has learned that CEOs have used to grow and lead their businesses effectively. Mr. Baghai is recognized around the globe as an expert on how to effectively manage and optimize growth. In this presentation, he will pick the best of these ideas and share the powerful concepts and strategies with our CEOs.
Sponsored by:

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Keynote(s): Mehrdad Baghai, Managing Director, Alchemy Growth Partners
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9:15 am
- 9:30 am
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| Q & A Discussion |
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Location: PACIFIC BALLROOM 1 & 2
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9:30 am
- 10:00 am
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| Networking & Refreshment Break |
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Location: PACIFIC BALLROOM PROMENADE
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Sponsored by:
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10:00 am
- 11:00 am
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| Reaching Outside the Nutrition Industry for New Partnerships and Opportunities |
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Location: PACIFIC BALLROOM 1 & 2
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How can the $115 billion nutrition industry partner with the food, pharma, fitness, and healthcare industries to increase opportunities and make a difference? The $115 billion nutrition industry, which is made up of natural/organic foods, functional foods/beverages, supplements, and natural/personal care, is thriving but is still smaller than some of the more traditional industries. However, it is closely linked to the $1 billion food and food services industry, the $300+ billion pharmaceutical industry, the $21.4 billion fitness industry and the $1.4 trillion healthcare sector all of which are interested in the trends towards healthier foods and the nutrition consumer. This panel will hear from leaders in these sectors, and gather their perspectives and strategic insights into how they are looking at the nutritionals business, and where they are placing their bets to partner with companies inside the nutrition industry. Perspectives from these multi-billion dollar industries are shaping our industry, and there are opportunities across all platforms that CEOs in our sector should know about.
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Panelist(s): Eric Buss , Executive Vice President, Life Time Fitness, Michael Hammer , Senior Director, Venture Capital Strategy , PepsiCo, Sean O'Dowd, Director, Bayer Healthcare
Moderator(s): Carlotta Mast, Senior Director of Content and Insights, New Hope Natural Media
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11:00 am
- 11:15 am
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| Q & A Discussion |
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Location: PACIFIC BALLROOM 1 & 2
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11:15 am
- 12:15 pm
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| Corporate-Driven Healthcare Reform and the Nutrition Industry |
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Location: PACIFIC BALLROOM 1 & 2
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The healthcare debate has made clear the strong possibility that the future leaders in healthcare reform may not be seated at the table today. Sticky corporate wellness and lifestyle assessment programs for employees who have eaten, drank and smoked their way into bad health may be the key to turning new consumers to nutrition industry products and services. Join a panel of experts who will discuss their first-hand experiences utilizing economic incentives to advance healthcare reform in their own organizations. Will employers drive the next generation of supplement users?
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Panelist(s): Daniel Amen , MD, Clinical Neuroscientist, Double Board Certified Psychiatrist, Brain Imaging Specialist , Amen Clinics, Inc., Jeffrey Bland Ph.D , Founder and Executive Director, Personalized Lifestyle Medicine Institute, Melissa Celko-Kozmon , Director of Sales, Wellness Enterprise, Cleveland Clinic, Nate Kvamme , VP & GM, Enterprise Solutions/MapMyFITNESS, Naomi Whittel, Founder & CEO, Reserveage Organics
Moderator(s): Tim Avila, Founder & CEO, Systems Bioscience Inc
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12:15 pm
- 12:30 pm
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| Q&A Discussion |
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Location: PACIFIC BALLROOM 1 & 2
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12:30 pm
- 1:30 pm
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| Lunch |
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Location: PACIFIC LAWN
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Sponsored by:

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2:00 pm
- 2:15 pm
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| Buses Depart for Annual NBJ Summit Regatta |
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2:30 pm
- 5:30 pm
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| 15th Annual NBJ Summit Regatta |
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Location: DANA POINT HARBOR
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6:30 pm
- 7:30 pm
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| Cocktail Reception |
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Location: PACIFIC LAWN
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Sponsored by:
Wine sponsored by:

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7:30 pm
- 10:00 pm
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| NBJ Summit Awards Dinner & Regatta Results Presentation |
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Location: PACIFIC LAWN
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Sponsored by:
Wine sponsored by:
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10:00 pm
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| PQAA (Port Tasting Party) |
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Location: MONARCH SUITE
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Sponsored by:
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Friday, July 27, 2012
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7:00 am
- 8:00 am
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| Breakfast |
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Location: PACIFIC BALLROOM 3
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Sponsored by:
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8:00 am
- 8:15 am
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8:15 am
- 9:00 am
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| Featured Speaker: Unique Perspectives on Sports Nutrition, Health & Wellness |
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Location: PACIFIC BALLROOM 1 & 2
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Well-known wellness advocate and former NBA champion – John Salley - will discuss his personal and athletic transformation through optimized nutrition. As a successful television personality, Mr. Salley will share his unique perspective on what communication works and doesn’t work as he embraces nutrition and a vegan lifestyle.
He will share personal stories about his journey as an athlete, his observations regarding other professional athletes and what role nutrition will play in professional sports in the future. John is a very entertaining speaker and is sure to enlighten our audience with perspectives on being in the NBA, winning championships, and how he has transformed his body using nutrition. Sponsored by:
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Speaker(s): John Salley, Wellness Advocate, NBA Champion, TV Host,
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9:00 am
- 10:15 am
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| Insider's View of What's Happening at the FDA/FTC and Predictions for the Next 3 to 5 Years |
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Location: PACIFIC BALLROOM 1 & 2
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In light of NDIs and GMPs, and as we move into a new electoral year, there will be new developments and changes in all of the agencies. Join a panel of FDA and FTC decision makers who will give a business context to what’s going on in D.C. and what they see for our short-term and long-term future.
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Panelist(s): Daniel Fabricant, PhD , Director, Dietary Supplements, FDA, Jeffrey Knowles , Partner, Venable, LLC, Ralph Tyler , Partner, Venable, LLC, David Vladeck, Director, FTC Bureau of Consumer Protection
Moderator(s): Len Monheit, Executive Director, Engredea, New Hope Natural Media
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10:15 am
- 10:40 am
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| Networking & Refreshment Break |
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Location: PACIFIC BALLROOM PROMENADE
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Sponsored by:
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10:40 am
- 11:40 am
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| Moderated Panel Discussion with Previous Speakers |
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Location: PACIFIC BALLROOM 1 & 2
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Moderator(s): Jeffrey Knowles, Partner, Venable, LLC
Panelist(s): Daniel Fabricant, PhD , Director, Dietary Supplements, FDA, Ralph Tyler , Partner, Venable, LLC, David Vladeck, Director, FTC Bureau of Consumer Protection
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11:40 am
- 12:20 pm
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| Closing Keynote Address: Senator Orrin Hatch (Invited) Historical Perspectives and Future Predictions for the Dietary Supplements Industry |
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Location: PACIFIC BALLROOM 1 & 2
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12:20 pm
- 12:30 pm
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1:00 pm
- 6:00 pm
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| Poolside Cabana Cocktails, Networking & Massage |
Sponsored by:
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