NBJ Summit 2013: 2013 Agenda

 

 

 

2013 NBJ Summit Agenda

The Agenda for the 16th Annual NBJ Summit is subject to change.

 

Stay connected to updates and breaking news by following us on our NBJ Summit LinkedIn Group, NBJ Facebook Page and Twitter Feed for breaking news on speakers, agenda, and events.

Agenda Sponsors:


 
Advanced Search
 


Tuesday, July 23, 2013


1:00 pm - 5:00 pm
Digital Roundtable for CEO's

At the Summit this year, we are continuing our roundtable program on Tuesday, July 23rd from 1:00 PM to 5:00 PM and based on last year’s immensely successful Digital Roundtable which featured  SEO, Social Media  and E-listening, this year we are excited to feature ‘Content Marketing,’ a close look at this effective tactic for increasing engagement with an audience online.

Joining us again is the engaging and charismatic George Assimakopoulos, VP Marketing Services at Penton. This year, he is joined by Robert Rose, Chief Strategist at the Content Marketing Institute. Rounding out the contributors is Randall Friedman, Market Leader for Penton’s Food and Restaurant Group including Supermarket News and Modern Baking. The panel will discuss how, over the course of the next two-years, the connection between content creation and social communities will manifest and become seamless.  As business leaders, the attendees of this workshop will learn practical ways to improve engagement with online audiences through targeted community content.

 

 

Moderator:
Len Monheit, Executive Director, Strategic Development, New Hope Natural Media
Panelist:
George Assimakopoulos , VP Marketing Services, Penton Media, Inc, Randall Friedman , Group Publisher, Penton Media, Inc, Robert Rose, Chief Strategist, Content Marketing Institute
1:00 pm - 5:00 pm
US/Brazil Roundtable
Brazil (the B in the BRIC trend) is the sixth largest economy by purchasing power with a GDP of $2.5 trillion and is one of the most attractive and emerging market economies.  With the upcoming World Cup in 2014 and the Olympics in 2016, Brazil will be on the world stage.  Brazilian consumers are very interested in health, wellness, and anti-aging products.  Stimulated by enthusiastic growth rates, international players from the nutrition and pharma industries are looking into many growth opportunities in Brazil.  NBJ estimates that the dietary supplement industry will grow 10-15% for the next three to five years, and anti-aging and sports nutrition products will eclipse that growth; Last year, the sports nutrition industry grew over 25%.  

The NBJ Summit is proud to announce a special US/Brazil strategic Roundtable, which will address the opportunities and challenges in this exciting and emerging market.  The Roundtable will provide US CEOs an opportunity to hear directly from experts in Brazil on the market size, growth, and distribution channels, and encourage a productive discussion around how best to enter this market successfully.  The challenges are well-known and this Roundtable will help clarify and identify solutions to some of these challenges. 


Sponsored by:

Gelita
Moderator:
Thomas Aarts, Founder & Principal, NCN & Nutrition Business Journal
Panelist:
Rafael Costa , Business Unit Manager, South America, Capsugel, Cláudia Yamana , VP Marketing & Sales, Gelita Brazil, Paulo Brancher , Founding Partner, Barretto Ferreira e Brancher Attorneys at Law, Rich Goudis , Chief Operating Officer, Herbalife, John Venardos , Senior Vice President, Herbalife International, Mark Vieceli, Director Sales, Marketing & Business Development, Capsugel
3:00 pm - 3:30 pm
Networking and Refreshments Break

Sponsored by:

5:30 pm - 7:00 pm
The Summit of Angels VIP Opening Reception and Wine Tasting

Hosted by:

Sponsored by:

Wine Sponsored by:



Wednesday, July 24, 2013


8:00 am - 1:00 pm
13th Annual NBJ Golf Tournament

The NBJ Cup Golf Tournament at the Monarch Beach Golf Links

Sponsored by:

12:30 pm - 2:00 pm
Women in Business: Executive Luncheon - Invite Only

Sponsored by:

2:00 pm - 2:30 pm
Networking and Refreshments Break

Sponsored by:

2:30 pm - 3:00 pm
Chairman's Opening Remarks: Tom Aarts
Tom Aarts, Founder and Principal - Nutrition Capital Network, Co-Founder, Nutrition Business Journal.
Speaker:
Thomas Aarts, Founder & Principal, NCN & Nutrition Business Journal
3:00 pm - 4:15 pm
Opening Session: NBJ State of the Industry
Revealing consumer insights, emerging retail product trends, strategic industry issues and proprietary market data await attendees at this year's NBJ Summit.  With dramatic changes over the past year, understanding the dynamics of our industry as they relate to market intelligence, financial forces and regulatory trends are of vital importance. 
Moderator:
Thomas Aarts, Founder & Principal, NCN & Nutrition Business Journal
Panelist:
Marc Brush , Editor-in-Chief, Nutrition Business Journal, Todd A. Harrison Esq. , Partner, Venable LLP, Scott Van Winkle, CFA, Managing Director, Canaccord Genuity
4:15 pm - 4:30 pm
Q&A Discussion
4:30 pm - 6:00 pm
Opening Keynote Address: What Got You Here Won’t Get You There -- The real secrets of leadership from one of the top leadership thinkers in the world

“For most leaders, the great challenge is not understanding the practice of leadership: It is practicing their understanding of leadership.”

Dr. Marshall Goldsmith was recently recognized as the #1 leadership thinker in the world at the bi-annual Thinkers50 ceremony sponsored by the Harvard Business Review.  Marshall Goldsmith is the author or editor of 32 books, including the New York Times and Wall Street Journal bestsellers, MOJO and What Got You Here Won’t Get You There – a WSJ #1 business book and winner of the Harold Longman Award for Business Book of the Year. His books have been translated into 28 languages and become bestsellers in ten countries.

At this year’s Summit, Dr. Goldsmith will address some of the following key topics that will increase your leadership impact in running your companies:

  • Leverage straightforward techniques to enhance your leadership impact
  • Discover the 20 workplace habits you need to break to get even better
  • Identify the unconscious behaviors that get in the way of your next level of achievement, both as a leader and for your company

 Sponsored by:

Keynote:
Marshall Goldsmith PhD, Author, What Got You Here Won't Get You There
6:30 pm - 7:30 pm
Welcome Reception

Sponsored by:

Wine Sponsored by:

7:30 pm - 10:30 pm
Welcome Dinner, Presentation of Regatta Boat Captains, and Golf Tournament Awards

Sponsored by:

Wine Sponsored by:

9:00 pm - 10:00 pm
Dinner Presentation: A Humorous Look at Our Industry, Wellness, and the World

According to tradition Mark Blumenthal will share some of his favorite cartoon commentaries from the past year to cap off our opening night with a healthy helping of laughter. It is the best medicine after all. 

Speaker:
Mark Blumenthal, Founder and Executive Director, American Botanical Council


Thursday, July 25, 2013


7:00 am - 8:00 am
Breakfast

Sponsored by:

Bio-K International
8:00 am - 8:15 am
Chairman's Opening Remarks: Tom Aarts

 

8:15 am - 9:15 am
Keynote Speaker: Developing Character—The Heart of True Leadership, with Taylor Hartman

The essence of character is the ability to enhance not only your own life, but the lives of others as well.  True leadership begins with yourself.  With emphasis on 100% responsibility, integrity, accountability, culture, and change, this keynote focuses on improving your leadership skills and assesses the difference between leaders and managers.  Learn how to focus your commitments, communicate with people more effectively, and discover the importance of character “stretching” and building.

Sponsored by:

Keynote:
Taylor Hartman PhD, Author, The Color Code
9:15 am - 9:30 am
Q&A Discussion

Q&A with Dr. Taylor Hartman.

9:30 am - 10:00 am
Networking and Refreshments Break

Sponsored by:

10:00 am - 11:00 am
Unraveling the Medical Foods and Clinical Nutrition Opportunity

Traditional pharmaceutical and supplement go-to-market pathways are challenged. Growth is hard to achieve; Supplement companies want to jump ahead but are hitting challenges along the way. Are medical foods the answer? Join a panel of thought leaders and senior executives while they debate the value of science and return on investment in the U.S. medical foods segment. How big is this segment and the opportunity? What are the key business and regulatory misconceptions of medical foods? What ethical issues arise with distribution? Must physicians be involved? Is it sustainable and how big can it be? What are the strengths, weaknesses, opportunities, and threats for this intriguing category?

Moderator:
Greg Stephens, President, Windrose Partners
Panelist:
Peter Barton Hutt , Senior Counsel, Covington & Burling LLP , Claudia A. Lewis, Esq. , Partner, Venable LLP, Robert Miller, PhD , Divisional Vice President, Abbott Nutrition, John Troup PhD, Chief Science Office, Metagenics
11:00 am - 11:15 am
Q&A Discussion
Q&A discussion with Peter Barton Hutt, Claudia Lewis, Robert Miller, and John Troup, moderated by Greg Stephens.
11:15 am - 12:15 pm
Realizing the Promise of Personalized Medicine: Three Pillars to Understand

Recent advances in genomics and blood diagnostics pave the way for nutrition as a real, therapeutic solution for preventative care...but is the market ready? It’s the next wave of progressive healthcare, but how long will it take to get there? What could this mean for preventive care & the dietary supplement industry? Be part of a lively discussion with top CEOs and decision makers from conventional healthcare, core dietary supplements and the bleeding edge of genomic science as they delve into the issues relevant to the growth of nutrition industry manufacturers, marketers and ingredient suppliers. What emerging brands are shifting the sales paradigm? Where are failures identifying opportunities? What lessons can be learned from the successes of today?

Moderator:
Marc Brush, Editor-in-Chief, Nutrition Business Journal
Panelist:
Jeffrey Bland Ph.D , Founder and Executive Director, Personalized Lifestyle Medicine Institute, G. Steven Burrill , CEO, Burrill & Company, Jim Kean, Founder and CEO, WellnessFx
12:15 pm - 12:30 pm
Q&A Discussion
Question and answer with Jim Kean, Dr. Jeff Bland, and Marc Brush.
12:30 pm - 1:30 pm
Sponsored Luncheon

Sponsored by:

cepham
2:00 pm - 5:30 pm
16th Annual NBJ Summit Regatta

Buses depart from the valet parking area in front of the St. Regis promptly at 2:00 PM.

6:30 pm - 7:30 pm
Sponsored Cocktail Reception

Sponsored by:

Medicus Research
7:30 pm - 10:00 pm
NBJ Summit Awards Dinner and Regatta Results Presentation

Sponsored by:

Wine Sponsored by:

10:00 pm - 11:59 pm
PQAA Port Tasting Party

Sponsored by:

Maypro


Friday, July 26, 2013


7:00 am - 8:00 am
Breakfast

Sponsored by:

8:00 am - 8:15 am
Chairman's Opening Remarks: Patrick Rea
8:15 am - 9:00 am
Featured Speaker: The CEO as Storyteller in Chief

A CEO who has a great story and knows how to tell it has a much easier time reaching out to people, connecting with them, and creating a sustainable community than anyone who relies entirely on data points and charts (Source: Forbes.com June 15, 2009). 

Bo Eason states that: “The gold is your story.  No one can tell your story better than you.  We are all interested in where you came from and how you got where you are today.” 

Bo Eason will share the three key areas that will enable you to tell your story and inspire others in a monumental way.  Bo teaches leaders and speakers how to really connect with the audience and says if you can’t explain your story, you are done.  Bo Eason has become well known to the world by sharing his personal story.  Now he will share his secrets of storytelling so you can become a more effective leader and communicate with your employees and customers in a better way.


Sponsored by:

Keynote:
Bo Eason, Speaker, Actor, Playwright, The Bo Eason Experience
9:00 am - 9:15 am
Q&A Discussion

Q&A with Bo Eason

Keynote:
Bo Eason, Speaker, Actor, Playwright, The Bo Eason Experience
9:15 am - 9:45 am
Networking and Refreshments Break

Sponsored by: 

9:45 am - 10:45 am
Industry Consolidation and Private Equity Trends
How does this change the way we do business over the next three to five years?  Witness the explosion of mergers and acquisitions that have taken place in nutrition in 2011 and 2012, with one of the most notable being Pfizer’s purchase of Alacer, the creators of Emergen-C, for over $350 million this February. Moreover, there continues to be a strong interest from private equity firms in the nutrition and wellness industries, particularly in finished-goods brands that can be then sold to larger strategic buyers. This has been happening in the natural food and beverage space for awhile, and now it’s moving into supplement companies such as NBTY, MegaFood, Garden of Life, and Renew Life, all private-equity backed. It’s only a matter of time before these companies will want to sell these portfolio companies for an attractive ROI. As our industry matures in the next few years—and the food and pharmaceutical industries seek to capitalize on consumers’ growing need for nature-based, scientifically-sound solutions—I believe this blurring effect will dramatically change the landscape of how we do business, and even how we define our industry. These buyouts, however, are just the beginning of what I predict will be a major trend toward the overall convergence and blurring of pharmaceutical, OTC, food and nutritional supplement companies across the board.

 

Moderator:
Steve Allen, Principal & Founder, Nutrition Capital Network
Panelist:
Ron Fugate , Former CEO, ALACER CORP., Tarang Amin , Former President & CEO, Schiff Nutrition, Kyle Garner , CEO, New Chapter, Thomas Higgins, US President, Pfizer Inc.
10:45 am - 11:00 am
Q&A Discussion

Q&A with Industry Consolidation and Private Equity Trends panel.

11:00 am - 12:00 pm
Retail Secrets for Thriving in a Dynamic Marketplace, sponsored by Vitamin Angels

Top US retailers and vendors talk about lessons learned in a dynamic marketplace; What they've seen in the current supplement market and how it has effected their business strategy. Where are they getting their information? How quickly and how often are they changing their strategy? Why are some vendors and retailers getting stuck and how to avoid this fatal trap? How do you separate the signal from the noise? This is one panel you will not want to miss!

 

Moderator:
Len Monheit, Executive Director, Strategic Development, New Hope Natural Media
Panelist:
Tom Tolworthy , President & CEO, Twinlab Corporation, Manuela Buxo , VP Nutritionals Marketing & New Business, Bayer Consumer Health, Doug Jones, Senior Vice President Merchandising, The Vitamin Shoppe
12:00 pm - 12:15 pm
Q&A Discussion

Q&A discussion with Vitamin Angels panel.

12:15 pm - 12:30 pm
Closing Remarks: Patrick Rea
Patrick Rea, NBJ Summit Co-Chair - The NBJ Summit, Publisher, Nutrition Business Journal
Co-Chair(s):
Patrick Rea, Publisher & Editorial Director, Nutrition Business Journal
1:00 pm - 5:00 pm
Poolside Cabana Cocktails

Sponsored by:

Doctors Best